NOW is the time to become involved in marketing through open-wheel racing with American Spirit Racing and driver Cyndie Allemann in the Firestone Indy Lights Series?
- Why open-wheel racing? The popularity, media coverage and fan attention of open-wheel in 2008 will be the strongest in over a decade. This is all brought about by the recent ground-breaking unification of the two largest open-wheel series in America, The Indy Racing League and the ChampCar World Series, thus making the Indy Racing League the sole premier open-wheel organization in America. Once again, the top drivers in open-wheel racing will battle against each other to prove the best driver in the world with the Indianapolis 500 being the ultimate crown.
- Why the Firestone Indy Lights Series? Much like the Nationwide (Busch) series is to the NASCAR Sprint (Nextel) Cup, the Firestone Indy Lights Series features some of the most exciting wheel to wheel racing in the world with young upcoming stars of today and tomorrow battling their way into the IndyCar Series. With all races broadcast on ESPN2, the exposure value of the Firestone Indy Lights Series is huge and best of all cost effective! If you’re looking to ride the wave to the top of motorsports marketing, there is no better place to be than in the 2008 Firestone Indy Lights Series.
- Why American Spirit Racing? American Spirit Racing is a race winning team in the Indy Pro Series with a 21 year history of producing top running teams in just about all auto racing series in North America. In addition, American Spirit Racing is a leader in motorsport marketing and has produced successful marketing campaigns for numerous companies over the span of two decades.
- Why driver Cyndie Allemann? Cyndie is today’s brightest star in auto racing. A young 21 year-old articulate woman who possesses charm, intelligence and a personality that no one can help but like. But, not only is Cyndie’s looks and personality a company’s marketing dream, she can also drive the wheels off a racecar. With a successful championship winning background in the European racing world, the young Swiss lady is capturing the attention and following of the North American and international media by storm. If you’re looking for the next media frenzy, Cyndie is it!
The following is a sample of the assets available through an association with American Spirit Racing in the Firestone Indy Lights Series:
SAMPLE PRIMARY SPONSORSHIP PROGRAM
Driver: Cyndie Allemann #18
Primary Marketing Partnership Branding
• Primary Brand ID on the Racecar (side pods, wings & nose)
• Primary Brand ID on Driver Uniform (chest & back)
• Primary Brand ID on Crew Uniforms (chest & back)
• Primary Brand ID on Transporter, pit boxes and major equipment
• Promotional rights to car and driver
Rights and likeness of the Team Driver, Car, Crew and Owners
• For use in advertising and promotion
• Placement in Marketing Partner section on Team website with hyperlink to your
website
• Ability to use web-based community for promotion
• Race Car and transporter available for select promotional displays
Driver and Owner Appearances
• Personal Driver appearances
• At-track meet-and-greet appearances
Credentials and Access
• Series Hard Card Licenses with total access availability
• VIP passes with pit access at all events
• Grandstand passes at all events
Miscellaneous Items
• 30-second commercial time spots on ESPN2 Indy Lights Series broadcasts
• In-car camera at select events
• Authentic copies of all trophies won for corporate display
• Access to autographed hero-cards, hats and t-shirts
• Scanners and headsets available for guest’s use in pits
• Opportunity to include other brands (vendors, retailers, etc.)
in the program
Promotional Support Materials
“Promoting the Promotion”
• 2’x3’ “Welcome Race Fan” vinyl banners in Primary Brand ID for local
retail promotions
• “Welcome Race Fan” posters in Primary Brand ID for retail promotions
everywhere
• Point of Purchase display cards
• 1/64th scale diecast models in custom designed blister packaging for
POP promotions
• Team Merchandise (t-shirts, hats, etc,) with prominent Brand ID sold on-line
through IndyCar and various vendors at events
• Promotional Specialty Items (giveaway items) that are best suited to the
Brand’s promotion (examples: key chains, credential/ticket holders and
lanyards, etc,) for at-track promotions
Promotional Support Programs
“Promoting the Promotion”
Event Entitlement – “The XYZ 100” (at a select event)
• Name on all mentions in pre-event marketing activities and collateral pieces
> Approximately 1 Million pieces of collateral material
• Infield Grass Logo (Entire Weekend)
• 20 event grandstand seats (Entire Weekend)
• 1 – 40’ x 80’ display space (Entire Weekend)
• One full page color ad in weekend event souvenir program (Entire Weekend)
• Flag stand signage (Firestone Indy Lights Series Race Only)
• Logo on Pace cars (Entire Weekend)
• Victory Lane signage (Firestone Indy Lights Series Race Only)
• Right to name Honorary Starter of “The XYZ 100”
• Website link
• VIP credentials (Entire Weekend)
Promotional Support Programs
“Promoting the Promotion”
• Corporate Hospitality Program at all or select events. Perfect atmosphere for
entertain distributors, retailers, and/or to build and strengthen business to
business and consumer relationships
• Series involvement as Series or Official Product Sponsors, Award
entitlements, Title or Presenting event sponsors, etc.
• Sweepstakes opportunities with potential co-promotional opportunities with
the Series, and other corporate sponsors
• Show Car Program for retail and special promotions
To learn how your company can generate maximum brand identity and awareness, link onto the popularity of the world’s most up and coming sports superstar, and create promotional value that any company would envy, contact American Spirit Racing today for a full presentation.
American Spirit Racing
