American Spirit LMP900 - 2003 American Le Mans Series

American Spirit Racing is a motorsport management firm founded in 1987. Since the company’s inception, American Spirit Racing has developed and managed top-level motorsports programs for numerous prominent companies and drivers. ASR's comprehensive knowledge of the motorsports industry and keen eye for identifying prime marketing opportunities has produced valuable returns for American Spirit's partners. Recognizing that many corporations may not have the knowledge and understanding of how to maximize their marketing investments in motorsports, American Spirit Racing was formed to cater to the sponsor's needs and has branched out to incorporate most premier forms of North American auto racing. In addition, American Spirit works with other marketing and advertising agencies as a consultant and provider of auto racing properties for their clients. Motorsports is a specialized field. As with any business, it takes a keen understanding and extensive knowledge to generate maximum results.

There are no cookie-cutter approaches in American Spirit's marketing programs. The specific goals of each client are carefully analyzed and identified, then we design and implement a customized, turn-key motorsports marketing program in which to meet each specific objective.

We assist and guide our clients through the following processes:

• Strategic consultation, research, and evaluation
• Sponsorship development, negotiation and management
• Integrated promotion planning and execution
• Product promotion and displays
• Event creation, marketing and management
• Hospitality and VIP entertainment
• Introduction and facilitation of business partnerships
• Public relations
• Media planning and buying
• Creative and production of promotional materials
• Merchandising and licensing

In 1995, American Spirit Racing was hired to manage the marketing of the CART sanctioned North American Touring Car Championship, which brought the proposed Championship to a reality in 1996. In 2005, American Spirit again assisted a new team, Germain Racing in the NASCAR Craftsman Truck Series in developing it's marketing programs. Germain Racing has become the #1 Toyota team in NASCAR and currently leads the 2006 Championship.

Over the past 19 years, American Spirit Racing has generated and managed successful motorsports promotions for such prominent companies as; AmeriSuites hotels, SLICK50 engine treatment, Benihana restaurants, Sprint long distance, CaboWabo tequila, National Survival Game founders of the sport of Paintball, and numerous others.  

American Spirit Racing has owned and operated teams and managed marketing programs in the Indy Racing League, American Le Mans Series, Trans-Am Series, IMSA Camel GT Series, Bridgestone Super Car Series and Exxon Supreme Series, including the entrant of the 2004 American Le Mans Series 12 hours of Sebring LMP2 class winner. In 2004, American Spirit expanded its operation into the ever-popular world of Stock Car Racing and now offers marketing programs in the Indy Racing League's Firestone Indy Lights Series and IndyCar Series.

American Spirit's President began his successful motorsports career as a professional race driver in numerous series including, the IMSA Camel GT Series-GTP class, Bridgestone SuperCar Series, Barber Pro Series, Exxon Supreme Series and Firestone Firehawk Endurance Series. This well-rounded experience (driver, team owner/manager, marketing director) provides ASR with the expertise to identify and capitalize on powerful, cost-effective promotional and marketing avenues, often missed or overlooked by others.