Welcome to the American Spirit family,

As we conclude our 20th year in business, it's great to look back on all the accomplishments we have made over the years But, at the same time we are excited about the future. Since 1987, American Spirit Racing has enjoyed a steady growth along with the auto racing industry. The American Spirit family consists of two separate divisions, Marketing and Race Operations.

American Spirit Racing is a marketing and sponsorship management company that represents corporate marketers, while identifying and working with Teams, Tracks and Series organizers to provide the most powerful marketing operations in the sport. In the demanding and high-profile business of auto racing, it is increasingly important that corporate marketers insulate themselves from the interests of racing teams and other entities. 

American Spirit Racing incorporates the services of numerous key individuals and promotional firms with expertise in public relations, promotions, printing, video production and more to provide a turn-key program for our marketing clients. Therefore, American Spirit Racing provides the expertise to negotiate, develop, implement and manage the most cost effective motorsports marketing programs for corporate marketers, while generating the maximum return on a motorsports marketing investment.

The American Spirit family of companies possesses an extensive history of delivering powerful results through successful motorsport race operations and marketing programs.

I am very proud of the long-term and successful business relationships that American Spirit has developed with our drivers and business clients over the years. My business philosophy of 'Under Promise and Over Deliver' has helped produce significant returns for our business partners and drivers. 

As you browse through our website, keep in mind that auto racing differs from other forms of sports and entertainment. One key difference is the extreme brand loyality from its fans. Motorsports fans are keenly aware that without corporate marketers, their sport would not exist and in return, race fans actively seek out and purchase sponsors products and services to show their support. The sponsor-fan relationship is the essence of an effective motorsports marketing program, which develops a powerful marketing platform.

Auto racing has played an important part in my life. Throughout the years I have seen sponsorships and driver support programs, both good and bad. As a driver and team owner, I developed friendships with my sponsors and drivers. This same philosophy continues throughout our company. Having fun is part of this sport's value and our corporate partners and drivers are considered valuable members of our family.

Enjoy your visit. Whether your career goals are Formula One or IndyCar, or marketing goals consumer driven or business-to-business, upscale or grassroots, American Spirit can tailor a successful motorsports program to help drive you to the next level. Please feel free to contact me by email or give me a call. I look forward to working with you and helping you reach your goals.

 Jon Lewis, President & CEO