Auto Racing is a sport where sponsorship matters. Sponsors are a vital part of the sport, as much as any driver, crew chief or mechanic. Because of this powerful involvement, motor racing is a sport where sponsors are appreciated, respected and, most of all, supported by the fans.

Motorsport fans consist of the most brand-loyal, passionate consumers in America. More than ever, motorsport sponsorships are turning RPMs into ROI. One case in point, in 2005, race team sponsors received the equivalent of $5.0 billion in exposure value from their sponsorships in NASCAR alone. This level of exposure is a big reason auto racing sponsorships have stood the test of time as one of the most valuable and effective marketing opportunities anywhere.

For more and more North American and international companies, a marketing program involving auto racing is recognized simply as good business: a truly effective and efficient means of business promotion, branding, consumer communications and product identification – with national coverage and worldwide exposure.

Today, the companies that stand out from the crowd are those who recognize that contemporary, integrated and diversified marketing is the key to growth and success. Nowhere is the opportunity for such programs more readily and productively available than through an effective marketing program in motorsports.

American Spirit’s marketing-driven programs offer direct and cross-promotional opportunities, media coverage with highly desirable demographics, unmatched by any other sports marketing program. Companies who understand and capitalize on the business opportunities created by their participation sum up their involvement in one phrase – “proof of performance”.

American Spirit's marketing programs are used to:

• Market products and services
• Build positive and powerful corporate and brand images
• Develop and expand corporate and brand awareness and identity
• Drive sales into new markets
• Create sales incentive programs
• Generate and increase retail traffic
• Entertain clients, customers, employees and prospects
• Network with other businesses
• Increase occupancy and usage
• Develop new cross-promotional and inter-business programs
• Forge marketing driven business alliances
• Analyze new business and market opportunities.

Advertising: The activity of attracting public attention to a product or business.

Brand awareness has long been a staple of the motorsport marketing arena. No other sport can put your message so prominenly ON THE PLAYING FIELD. Extensive multi-media coverage of auto racing events, combined with mass merchandising of promotional racing related items, incorporation in advertising campaigns, point of purchase displays, etc., have all led to motorsports generating some of the highest brand identity and awareness of products and services in North America.

But, not all companies require brand awareness. When established brands desire increased retail sales or market penetration, activation is the key. Consumer promotions designed to capture consumer buying decisions from one brand to another, direct response programs, on-site sales promotions, product sampling, consumer data-base collection, are all examples of consumer activation and can be effectively implemented and managed by American Spirit Racing.

Companies that sell non-branded, products find that auto racing events provide an energy charged atmosphere for corporate entertainment. The ideal forum for business to business development with other like minded companies. A perfect team oriented venue for employee reward and sales incentive programs.