American Spirit's Lewis Vice President of Marketing, Germain Racing #30 & #9 

2005 NASCAR Craftsman Truck Series

American Spirit Racing's diverse portfolio includes marketing opportunities in NASCAR, Open-Wheel, SportsCar, Drag Racing and more. The following are examples of features associated with an effective motorsport marketing and promotional program:

Team & Race Car Branding

• Put your company ON the playing field, not the sidelines
• High profile, visual impact
• A presence of technology and strength
• Capitalize on fan brand loyalty

Trackside Marketing

• Consumer demos, database collection, product sampling and more
• Access to thousands of brand-loyal consumers

Corporate Entertainment

• Like watching the game from the Owner's Suite
• Share VIP access with clients and employees
• Build and strengthen new and key business alliances
• Generate a sense of ownership in your program with clients and employees

Media and PR Communications

• Keep your brand in the forefront
• Increase brand awareness and identity
• Increase internet traffic through motorsport website click-throughs

Showcar and Driver Appearances

• Develop a personal appeal to your promotions
• Traffic generating extravaganza
• Reinforce retail support

Licensed Merchandise

• The largest revenue stream in racing
• Use as consumer incentives
• Highly-valued dealer loader
• Increase brand awareness away from the race track