American Spirit's partnership with PDM Racing in the 2001 INDY 500

American Spirit Racing is a full-service motorsports management company. Our Motorsport Marketing division works directly with, and for, corporations looking to utilize the popular world of motorsports to promote their products and services. Our fees are based on the services provided. We do not operate on a percentage of sponsorship basis, therefore companies can be assured that we will negotiate the most cost effective programs for our clients.

The following is a sample of the services provided by American Spirit Racing:

• Examination of each client's goals and objectives, with customer demographics, geographic and target markets, growth objectives, etc.
• Consultation and suggestion as to which avenue (series, event, team, etc.) will create the maximum return under the goals and objectives identified.
• Contract negotiation with teams, series, events, suppliers, etc.
• Contract preparation (teams, drivers, events, etc.)
• Design development of the overall look of the program.
• Primary liason between Client and team, driver, series, etc.
• Incorporation of program with Client's marketing or Advertising Agency(s).
• At-track and motorsport media Public Relations
• Pre-event, event, and post-event promotional activities
• Corporate Hospitality Programs
• Special Programs (VIP Days, corporate driving schools, etc.)
• Merchandising Programs
• Design, implementation and management of the entire program.

At American Spirit Racing, we build, implement and manage diverse promotional programs designed to create the maximum results possible. No longer is a motorsport sponsorship simply placing your name on a racecar. That's only about 5% of a productive program. We eliminate the hundreds of corporate manhours normally associated with managing a successful motorsports marketing campaign.