SPONSORING WOMEN IN MOTORSPORTS

The new Power in Marketing

Never before has the value of sponsoring women in motorsports been so incredibly powerful. With the recent win of Danica Patrick in the IndyCar Series and Ashley Force in NHRA Funny Car, women have proven to be able to not only be competitive, but able win in what has traditionally been a male dominated sport. Since Danica's recent win, our driver Cyndie Allemann has been bombarded with requests for interviews from the print, radio and television news media.

The tremendous increase in the female fan base of auto racing, especially in the world of IndyCar racing has opened the door to the promotion of more female and family products. The marketing arena in auto racing has constantly evolved over the past few years and is no longer the domain of male oriented products, tobacco or beer.

Female and family products are two of the most competitive catagories in the marketplace and some of the most difficult in which to make your products stick out above the competition. Sponsoring women in motorsports can not only make your product the focal point of on-site spectators and television viewers, but it puts your brand name right on the playing field in constant view of all to see.

But, the athletic personality in which you choose to represent your product needs to be not only competitive, but attractive, personable, likeable, and articulate. Cyndie Allemann is just that person. Making her American debut in motorsports in the 2008 Firestone Indy Lights Series, Cyndie immediately captured the hearts of the fans and media alike and has appeared in numerous television features, print articles and radio interviews.

If you're looking for the ideal opportunity to gain market share through association with a personality that can place your brand in the front of the pack, Cyndie is your girl.

For more information about how you can excel in the marketplace from an association with Cyndie Allemann, please contact us today 239-283-3306 or via email at: AmericanStarUSA@embarqmail.com